The destination matters
The QR code should send customers to the correct public review link, not a generic homepage or search result.
Guide
Google review QR codes: how they work
A Google review QR code points customers to your review page so they do not need to search your business manually.
Design affects trust
Customers are more likely to scan a code that looks intentional and clearly relates to the business they just visited.
QR works best with placement
Place the code where the customer naturally pauses: counter, reception, checkout, table tent, handover folder or packaging insert.
Quick decision guide
Option
Best for
Watch out for
Tap2Rate QR + NFC product
Public-facing review prompts
Needs correct link setup
Plain QR code
Simple testing
Can look untrusted or temporary
No QR code
Businesses using direct SMS/email links only
Misses in-person opportunities
Melbourne examples
A restaurant can put a QR review sign near takeaway pickup.
A salon can use a QR sign at reception beside appointment cards.
Further reading
Official references
FAQ
Do Google review QR codes expire?
The printed code points to the encoded link. If the link changes, the old static QR code may need replacing.
Does the seller configure the QR code?
Prabhkirat Singh Saini finds the likely public business profile, confirms an ambiguous match when needed, then configures and tests both QR and NFC on the chosen Tap2Rate product.
Should I put the QR code on a sticker or sign?
A dedicated card or stand is usually better for counters and reception areas because it is more visible and durable than a temporary printout.
Want the review step to feel easier for your customers?
Prabhkirat Singh Saini supplies the fixed white Tap2Rate Square and Tap2Rate Stand, finds the right Google profile, tests both destinations and ships Australia-wide for a flat $9.95 delivery fee.